Remodeling Marketing Agency
Fill the consult calendar with projects worth designing.
Remodeling buyers research for months, collect three bids and fall in love with photos long before they call. We build the search presence, portfolio pages and ads that keep your company in that shortlist from first idea to signed contract.
Recommended for remodeling
- Everything in Growth
- Facebook + Instagram ads
- Lead form, retargeting and seasonal offer campaigns
- Ad creative included
- Website care: hosting, updates, speed, conversion tests
How do you market a remodeling company?
You market a remodeling company by showing up where homeowners plan, not just where they panic. That means ranking in Google Maps and organic search for each room you remodel, publishing project galleries with real photos, running Google Ads on high-intent phrases like kitchen remodel cost, and retargeting past visitors on Facebook and Instagram during the long research window. Every lead should be routed toward a scheduled design consultation, not a phone price quote.
Searches we help you win.
Examples of the searches we build pages, profile categories and ad groups around.
Marketing built for how your customers buy.
Generic marketing treats every business the same. These are the realities we plan around for remodeling companies.
The sales cycle runs in months, not hours
A homeowner might save kitchen photos in March, request bids in June and sign in September. Marketing that only chases the click loses them in between. You need pages, retargeting and follow-up that keep your name in front of them through the whole planning season.
Photos sell the project before you do
Remodeling is a visual purchase. Buyers judge your taste, finish quality and attention to detail from a gallery before they ever hear your voice. Thin stock imagery reads as a red flag, while real before and after sets of your own jobs build the confidence to book a consult.
Tire kickers cost you evenings
Every design consultation eats a drive, a measurement session and often a drafted proposal. A flood of budget shoppers asking for a ballpark over the phone burns your estimator. Good remodeling marketing qualifies by project type, scope and timeline before anything lands on your calendar.
Referrals are strong but uneven
Most established remodelers live on word of mouth, which is great until a slow quarter shows up with no warning. A steady digital pipeline smooths the gaps between referral waves so your crews and subs stay booked and you choose projects instead of accepting whatever calls.
How each channel works for remodeling.
Rank for every room you remodel
We build separate pages for kitchens, bathrooms, basements, additions and whole-home renovations in each town you serve, then tie them to your Google Business Profile with project photos and weekly posts. Homeowners searching a specific room in a specific suburb find a page that speaks to exactly that job, which ranks better and converts better than one generic services page.
Website DesignA portfolio site that books consultations
Your website should feel like walking into a showroom. We design around large project galleries, room-by-room case pages written from your notes, a clear explanation of your design and build process, and a consultation request form that asks about scope, budget range and timing so your team walks into every appointment prepared.
Google AdsSearch ads tuned for planners
Remodeling searches mix ready buyers with DIY researchers. We separate campaigns by room and intent, bid on phrases like bathroom remodeling company and kitchen renovation contractor, block cheap-fix and DIY terms, and send each ad group to a landing page that shows matching projects and asks for a consultation instead of a quick quote.
Local Services AdsLocal Services Ads where your category qualifies
Where Google offers Local Services Ads for your remodeling category and market, we handle the profile, verification paperwork, service selection and budget. We also dispute leads that fall outside your scope, such as small handyman repairs, so the pay-per-lead slot at the top of the page supports your bigger projects instead of draining your budget.
Facebook AdsStay visible through the planning months
Facebook and Instagram are where homeowners daydream about their next renovation. We run reels and carousel ads built from your finished rooms, retarget people who viewed your gallery, and promote seasonal pushes like basement finishing before winter or a spring kitchen design window, all feeding lead forms that pre-qualify scope and timeline.
Pages and campaigns for every job you sell.
Each service line gets its own page, profile service and ad group, so the right homeowner lands on the right offer.
- Kitchen remodeling
- Bathroom remodeling
- Basement finishing
- Whole-home renovation
- Home additions
- Walk-in shower and tub conversions
- Aging-in-place remodels
- Primary suite renovations
- Design-build projects
The remodeling launch plan.
Audit your pipeline and portfolio
We review where your best past projects came from, your average project size, your service radius and your consultation-to-contract rate. We gather finished project photos, fix your Google Business Profile and set up call tracking and form tracking so every inquiry is counted.
Build room and town pages
We publish the first kitchen, bath and basement pages for your core towns, each with real project photos and a clear consultation offer. Ads go live on your highest value room, with negative keywords that filter out DIY and handyman searches.
Add retargeting and qualification
We launch Facebook and Instagram retargeting to gallery visitors, tighten lead forms with budget and timeline questions, and review recorded calls with you to see which inquiries became real consultations. Weak keywords and towns get cut, strong ones get more budget.
Expand to the projects you want more of
With early data in hand, we push toward the project types and neighborhoods with the best margins, add pages for additions or whole-home work, and plan the next quarter around your crew capacity and design calendar.
A great fit if you are
- Remodelers who sell through in-home or showroom design consultations
- Companies with finished project photos they are proud to show
- Owners who want fewer, larger projects instead of small repair calls
- Firms with the crew and sub capacity to take on more work next quarter
Probably not a fit if you are
- Handyman businesses focused on small same-day fixes
- Remodelers fully booked a year out who cannot take new projects
- Owners who want to quote every job over the phone without a site visit
We recommend Market Leader.
Remodeling buyers plan for months and decide visually, so the Market Leader package fits best: it adds Facebook and Instagram retargeting and ad creative to SEO and Google Ads, which keeps your finished rooms in front of homeowners through the full planning window.
Foundation
Local SEO that puts you in the Google Maps pack for the jobs you want most.
- Google Business Profile optimization + weekly posts
- New service and service-area pages every month
- On-page and technical SEO
- Citations and directory cleanup
- Local link building
- Review request system
- AI search optimization (AI Overviews, ChatGPT)
- Call tracking + monthly report
Growth
SEO plus paid search, so you get calls this month while rankings build.
- Everything in Foundation
- Google Ads search campaign management
- Local Services Ads setup + management
- Ad landing pages built to convert
- Conversion and call tracking
- Invalid lead disputes and negative keywords
- Ad spend paid directly to Google
Market Leader
Every channel working together for contractors ready to own their market.
- Everything in Growth
- Facebook + Instagram ads
- Lead form, retargeting and seasonal offer campaigns
- Ad creative included
- Website care: hosting, updates, speed, conversion tests
- Bi-weekly strategy calls
- Priority support
Ad spend is paid directly to Google and Meta. Need only a website? Websites from $1,500
Remodeling marketing questions.
How much does remodeling marketing cost with EasyGrow?
Our packages are Foundation at $1,500 per month for local SEO, Growth at $2,000 per month adding Google Ads and Local Services Ads, and Market Leader at $3,000 per month adding Facebook and Instagram ads and website care. Ad spend is paid directly to Google or Meta. Most remodelers with a long sales cycle get the most from Market Leader. See the full breakdown on our pricing page.
How do you keep budget shoppers off my consultation calendar?
We qualify before the appointment. Landing pages describe your typical project scope, lead forms ask about room, budget range and start date, and ad campaigns block terms like cheap, DIY and handyman. Calls are tracked and recorded so we can see which campaigns produce real projects and shift budget away from the ones that only produce price shoppers.
Should I buy leads from Angi, HomeAdvisor or Thumbtack instead?
Shared lead platforms like Angi, HomeAdvisor and Thumbtack sell the same homeowner to several contractors, which pushes remodeling into a price race. Inquiries from your own website and Google Business Profile come to you alone, already familiar with your work. Many remodelers keep a shared lead source as a backup while building owned channels that reduce reliance on it over time.
How do homeowners use AI search to find remodelers?
Homeowners now ask ChatGPT, Perplexity and Google AI Overviews questions like what a basement finish involves or how to choose a kitchen remodeler. These tools pull from clear, well structured pages and consistent business information. We write detailed process and project pages, keep your listings consistent and add structured data so your company is easier for AI search to understand and mention.
How fast will I see remodeling leads?
Google Ads and Local Services Ads can produce inquiries within the first few weeks once they are live. SEO is slower: room and town pages typically take several months to build meaningful rankings, especially in competitive suburbs. Because remodeling buyers plan ahead, the leads you generate this quarter often turn into contracts next quarter, so we track consultations and signed projects, not just form fills.
Do I need professional photos of my projects?
Real photos of your own work matter far more than polish. Clear phone photos of finished kitchens and bathrooms, taken in good daylight, outperform stock images every time. We will tell you which projects to shoot, which angles help, and how to capture before and after sets so your gallery, Google Business Profile and ads all show genuine work.
Can you market both small bathroom jobs and large whole-home renovations?
Yes, but we treat them as separate campaigns. Bathroom conversions and tub-to-shower jobs have quicker decisions and higher search volume, while whole-home renovations and additions need longer nurturing and stronger portfolio proof. Splitting them lets us set different landing pages, offers and budgets, and lets you dial each up or down based on crew availability.
Will you write content about remodeling costs?
We write cost guidance pages that explain what drives a remodel's price, such as layout changes, cabinetry level, plumbing moves and permits, without publishing numbers you have not approved. These pages attract planners early in their research and set realistic expectations, so the homeowners who request a consultation already understand that quality work is an investment.
We also grow
Get your free remodeling growth plan.
Tell us your trade and service area. A strategist maps your market and sends a written growth plan, whether or not you hire us.
- We check where you show up in Google Maps, search and AI answers for your top services.
- We review your website, reviews and tracking, and size up the three competitors winning your market.
- You get a written 90-day plan with the package and ad budget we recommend. Keep it either way.